DOCUMEMORY (2016


︎︎︎ Research and Development
︎︎︎ Documentary Photography
︎︎︎ Conceptual Photography
︎︎︎ Print Production
︎︎︎ Exhibition
Documemory is a series of documentary photographs which explore traumatic memory using representation. Each photograph has been recreated from my own recollection of events, rather than depicting what occurred during each moment. The series challenges the way that we think about documentary photography by exploring subjective perspective through representation.

SPECIFICATIONS
Archival print on gloss paper, face mounted, 100 cm (w) x 100 cm (h).

SELECTED EXHIBITIONS
.M Contemporary               Young Artist Initiative                   9th Feb 2017 – 15th Feb 2017




FIND FREE (2021) 


︎︎︎ Branding
︎︎︎ Typography
︎︎︎ Logo Design
︎︎︎ Emotive Advertising
The brief was to create an advertising campaign using emotive typography and a restricted colour palette. In response, I created Find Free, a hypothetical organisation, which helps people affected by hoarding or domestic squalor. The graphical approach to this project uses minimalist typography and real user experience to create an emotional connection with the audience.

* inhouse project


SPACE SERIES; NOWHERE TO GO? (2022)


︎︎︎ Research and Development
︎︎︎ Conceptual Photography
︎︎︎ Space Exploration
Space Series; Nowhere To Go? explores the limitation of place and space throughout Sydney over the coming decades. What happens if we can no longer manipulate our lands to accomodate for gentrification and an aging population? Can we go up? Can we go down? Can we go in? Can we go out? Where do we go? Nowhere to go? With emphasis on symmetry, each work looks at the way in which expansion could be completed if we think outside the limitations of physics.

SPECIFICATIONS
Archival print on gloss paper, face mounted, 210 mm (w) x 297 mm (h)





NIDA Rebrand (2021)


︎︎︎ Branding
︎︎︎ Illustration
︎︎︎ Typography
︎︎︎ Logo Design
︎︎︎ Collateral Design
The National Institute of Dramatic Arts is Australia’s leading performing arts educator and one of the most respected brands in its field. It uses practice-based learning, connections to industry and culture, and in demand story tellers across stage, screen and beyond.  To celebrate their current success, NIDA wishes to revamp its existing brand into something dynamic and bold, whilst retaining the individuality of their Theatre and Institute sectors.

The graphic approach to this project utilises minimalistic graphics and typography to create a sense of play and power which carries across both operations. The logo is inspired by the importance of the stage, a cornerstone of performative arts, and the intrinsic relationship that each individual has with its presence.

* inhouse project



REVIVING SCARCODE (2015)


︎︎︎ Research and Development
︎︎︎ Conceptual Photography
︎︎︎ Print Production
︎︎︎ Film and Video
︎︎︎ Exhibition
Reviving Scarcode explores the concept of Equivalence that is discussed by Minor White as a function or experience of self-knowledge. White explains that “if the individual viewer realizes that for him what he sees in a picture corresponds to something within himself—that is, the photograph mirrors something in himself—then his experience is some degree of Equivalence”. Reviving Scarcode translates between the subjects’ experience of the world and our mixed understanding of it through films and the still image. The fractured nature of the visual imagery in the work creates an “equivalent” experience of fracturing and disruption for the viewer by closing off the window into the subject’s world and disrupting the flow of understanding.

SPECIFICATIONS
Archival print on gloss paper, face mounted, 80 cm (w) x 40 cm (h) (each).

SELECTED EXHIBITIONS
Gaffa Gallery                          Lines of Flight                               4th Feb 2016 – 15th Feb 2016
Clyde & Co                             Clyde and Co Art Award              10th Feb 2015 – 15th Nov 2016






© JessicaKay | 2023